Our Story
66p was founded by a team of gaming industry professionals who recognised a clear gap in the South Asian online gaming market: Pakistani players were underserved. The platforms available either did not support local payment methods, offered limited localisation, or simply did not carry the cricket betting products that matter most to Pakistani sports fans.
The founding team brought together expertise across online gaming operations, payment infrastructure, responsible gaming compliance, and customer service to build 66p from the ground up — specifically for the Pakistani market, with Pakistani players at the centre of every product decision.
The early focus was cricket. PSL, T20 internationals, bilateral ODI series, and Test matches — 66p built a betting product that covered Pakistan's most important sporting events with competitive odds, live in-play markets, and same-game multi-bet options. The response from players in Karachi, Lahore, and Rawalpindi was immediate and strong.
From that foundation, 66p expanded methodically. Live casino tables powered by globally certified studios were introduced, bringing baccarat, roulette, blackjack, dragon tiger, and teen patti to the platform with HD streams and PKR-denominated betting. The slots lobby followed, growing to over 500 titles spanning PG Soft, JILI, Pragmatic Play, and a dozen other leading studios. Fish shooting games and arcade titles completed a product range that now covers virtually every category of online gaming that Pakistani players look for.
Today, 66p serves a rapidly growing player base across Pakistan's major cities and beyond. The platform continues to evolve — new game integrations, payment method additions, and responsible gaming tool enhancements are part of an ongoing development roadmap. But the core commitment has not changed: 66p exists to give Pakistani players the best possible online gaming experience, built on fairness, security, and genuine local relevance.
